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Thursday, October 2, 2008

* Try to Beat This Wine Label for Memorability

Wine Label for Cat's Pee on a Gooseberry Bush

Wine Label for Cat's Pee on a Gooseberry Bush produced by Coopers Creek

This week I also picked up some recycling from Vicki, Paul and Zac (Many Moos!!). These are dedicated cow supporters. This time Vicki said you gotta look at the wine labels - there's a good one. Well I'm not sure I would ever thought anyone would ever include the words "cat's pee" in the name of wine, but Vicki assured me that New Zealand wine is actually quite good. I'd like to just take her word for it, but apparently I'll be able to try it out one day soon.

Here's the description from Cooopers Creek Vineyard site about the wine.

Breeder's Comments
A youthful, kittenish wine, full of zing and zip. Extremely playful and lively, with an aroma that is inclined to leap out of the glass at you with the slightest provocation. The body is long and racy, equally happy relaxing on its own in the sun on a warm afternoon or engaging in boisterous interplay with fresh garden vegetables or seafood.

They are definitely waxing foolishly poetic here.

cow It's definitely remarkable and the name made me think of the book by marketer Seth Godin, The Purple Cow. In his book, The Purple Cow, Seth Godin asserts that the traditional marketing approach where companies market new products to the masses no longer works. Instead you have to stand out - create a wow and have personality. I've written a bit about the Seth's ideas in my Blog on the Side.

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