How To Make Money with Your Web Site 
A Practical Guide

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Where should you start?

Promoting your site can seem overwhelming. It's not. Everyday there's a new offer in your mail box that promises you a magic fix. Keep your focus.

Focus on these four points:

1. Content

Have a good content. Make sure your site have a focus and its obvious to users. Most users don't want to stumble around guessing what you're about. Make sure you site has something new to say or organizes information in a new or useful way to web site visitors? Visitors will recognize this, bookmark the site, tell friends and other websites will link to you increasing your "popularity".

2. Home Page

- Don't make it all pictures and graphics - load it up with words - good words. And it's best not to ever use frames.

Make sure you describe the site, its purpose and use the words that the visitors use when they're looking for your site. Use the same words and alternative words in your metatags.

3. Page <title> Element and Page Title

Make up a great title for your page and be descriptive. When visitors see your site in the search result listing - those first 5 words better grab their attention and say it all.

Compare your best title idea to real titles that come up when someone searches for your site.

Use our Search Page and quick tips for finding headings now.

Search engines look at your site and count how often you use words and where you placed the words on the page. The more often (up to a point) and more prominent the use, (ie. those header tags) then the more the page is about your "word".

Search engines like Alta Vista, Infoseek, Excite, HotBot, Lycos, Canada.com, Webcrawler, Google, Northern Light - don't just use keywords - popularity counts too and other factors.

Wnat to learn more about search engines? ....
Check out Danny Sullivan's Search Engine Watch for an outstanding site jam packed with information.

4. Usable

- Everyday we see 100's of sites that are just plain hard to use and hard to navigate. Make sure your site labels are
  1. clear
  2. consistent
  3. legible.
It's hard enough getting visitors to your site ONCE, but if your site is difficult to use then it's death by mouse click and they'll never return.

Writing Good Copy and Search Engine Optimization (SE0)

It's imperative that you write excellent copy on your site that is effective at communicating your message online. Follow the advice above and learn more about writing online.

How do you know if your blog writing/content works? Figure out what content leads to clicks now.

Bloggers produce reams of content but do they know what gets clicked? In less than a minute anyone can sign up for an account, paste one line of code and start to have real time stats. Try it yourself:

Sign up for MyBlogLog.com

If you sign up and post their links on your own site and someone clicks and signs up and chooses the Pro account, you will earn an affiliate revenue of $0.30 for each monthly signup and $2.50 for annual subscriptions. Subscriptions are priced low to be affordable and easy to purchase.

Content Tips

Use RSS Feeds to Add Free Daily Content to Your Site

Keeping your site fresh is hard work. This site really helps. Fresh excellent headlines (no ads, no programming needed, free) each day. We love it and highly recommend it.

With over 300 categories there's bound to be one that fits your site. Try Moreover's headline service on your site to get FREE Daily News Headlines. There are several other headline services but read their copyright notices to determine if you can republish their feeds on your web site.

  • It's fast - just click, cut, & paste it into your page
  • Easy to change the colors/look
  • Lots of topics(250) to choose - health, sports, politics, books, fitness .... etc.
Here's a sample:
Set up Moreover's headline service NOW for your site

Writing and Your Web Site

Do's and Don'ts:

  • Write in pyramid style
  • Use the words that your visitors "know"
  • Keep it short
  • Use lists so folks can skim
  • The words that you use count literally and figuratively. If you CAN'T WRITE, get someone who CAN to write your main page
  • Make your links have "scent" - 3-7 works best
  • Figure out the best keywords/phrases to use and make sure you use them on your page, in your title, and on your page
  • Remember: Keywords are NOT enough. You need to make your site attractive, and have great content so it becomes "popular".

Good Advice - Bad Advice

The web is full of "helpful" but just plain WRONG advice and these bad ideas just keep floating around like viruses. Heck they sound so great - must be true, right? Ideas like creating 100's of site doorway pages, or putting text on your page the same as your background color. Think about it - it's been done and search engines are onto the "tricks" that folks use to spam them. In some cases your site will be blacklisted.

Usability

Take time every week or so to read columns like Jakob Neilson's Alertbox column each week. It'll only take you an few minutes, to pick up the best approaches to making your site usable.

Pay-Per-Click Search Listings

This is a simple yet effective way to get your product or service in front of the people that are looking for it.

Learn about How To Make Money on Your Web Site

Check out our guide on How to Make Money with Your Web Site.

Other Resources




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