Creating a Great Title for Your Site
Your title has to be clear and informative. Think about your audience - what
words will they type in. What will they hope to find? What headings or
titles will leap out at them and why? What title in the search
results do you like the best - why?
Remember on most search engines your title will appear side by side with
the information that you have also written up for the description meta tag.
In the case of Google often it will not use the description from your metatag fields.
Search Google to check out competitor headlines and descriptions.