How To Promote Your Web Site 
A Practical Guide for Small to Large Sites

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Creating a Great Title for Your Site

Your title has to be clear and informative. Think about your audience - what words will they type in. What will they hope to find? What headings or titles will leap out at them and why? What title in the search results do you like the best - why?

Remember on most search engines your title will appear side by side with the information that you have also written up for the description meta tag. In the case of Google often it will not use the description from your metatag fields. Search Google to check out competitor headlines and descriptions.

Google


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