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Location:   United States
Description:  In the fifteen years immediately following World War II, paperback publishing came of age in the United States, with a handful of companies leading the way. Ten years after conceiving of the British based Penguin imprint in 1935, Allen Lane established an American branch called Penguin Books, Inc. (PBI). The two men that Lane hired to run PBI - Kurt Enoch and Victor Weybright - soon decided to separate from their British counterpart in 1948 and founded New American Library (NAL). Introducing Signet and Mentor as leading imprints, NAL began with titles such as William Faulkner's Sanctuary, D. H. Lawrence's Lady Chatterly's Lover, and John Steinbeck's Tortilla Flat. After selling at least 3 million copies of James Jones's From Here to Eternity in its first year of publication, NAL was quick to publish the popular fiction of Ian Fleming and Mickey Spillane

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